Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses E. Freya Williams

ISBN: 9780814436134

Published:

Hardcover

288 pages


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Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses  by  E. Freya Williams

Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses by E. Freya Williams
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 288 pages | ISBN: 9780814436134 | 6.39 Mb

What do Brazils top beauty brand, Americas second-fastest-growing restaurant chain, and the worlds third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutuallyMoreWhat do Brazils top beauty brand, Americas second-fastest-growing restaurant chain, and the worlds third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.Green Giants examines nine companies that are merging social responsibility with wild profitability--and reveals the six factors responsible for their success, including:Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better products and servicesA Higher Purpose that ignites the company--when the mission leads, profits followMainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.This new breed of billion-dollar businesses proves its possible to achieve enormous success while implementing sustainable principles that help consumers live better lives.

Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. Whats more--many command wider profit margins and are growing faster than their conventional counterparts.Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.



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