Buyer Personas: How to Gain Insight Into Your Customers Expectations, Align Your Marketing Strategies, and Win More Business Adele Revella

ISBN: 9781118961650

Published:

ebook

240 pages


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Buyer Personas: How to Gain Insight Into Your Customers Expectations, Align Your Marketing Strategies, and Win More Business  by  Adele Revella

Buyer Personas: How to Gain Insight Into Your Customers Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 240 pages | ISBN: 9781118961650 | 6.25 Mb

See your offering through the buyers eyes for more effective marketingBuyer Personas is the marketers actionable guide to learning what your buyer wants and how they make decisions. Written by the worlds leading authority on buyer personas, thisMoreSee your offering through the buyers eyes for more effective marketingBuyer Personas is the marketers actionable guide to learning what your buyer wants and how they make decisions.

Written by the worlds leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers trust.

Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.Learn who buys what, and whyUnderstand your buyers goals and how you can address themTailor your marketing activities to your buyers expectationsSee the purchase through the customers eyesA recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years - but only 14.6 percent know how to use them.

To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.



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