Teori Komunikasi Massa McQuail Denis McQuail

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392 pages


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Teori Komunikasi Massa McQuail  by  Denis McQuail

Teori Komunikasi Massa McQuail by Denis McQuail
| Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 392 pages | ISBN: | 9.61 Mb

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuails Mass CommunicationMoreThe Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Fully revised, and with new student-friendly features, McQuails Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience- considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media- and demonstrates how theories of mass communication relate to the broader understanding of society and culture.Thoroughly up-to-date, this new edition includes:A glossary of nearly a hundred key terms in media and communicationAdditional pedagogical features, such as break-out boxes and end of chapter summariesMore contemporary media examplesThe Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing).

In this way, McQuails Mass Communication Theory remains the most integrated and comprehensive introduction to the field.



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